Today's podcast is a little bit different. Ed visited with one of his valuation heroes Chris Mercer, of Mercer capital. When people talk about thought leaders - these days they throw that around as if everyone is a thought leader. Well, Chris really is! He has been a leader in the business valuation community for years. Ed wanted to talk to him about how to increase business value, and how to help business owners make saleable companies. Well, at the time of this recording, we're knee-deep in the middle of COVID-19. So rather than talk about how to increase value, we're just going to talk about how to maintain value in crisis.