Defenders of Business Value

The Defenders of Business Value Podcast combines over 30 years of business valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Recent

Oct. 22, 2025

EP 129: How EOS Builds a More Sellable Business with Ashley Walters

Many business owners still feel trapped in the day-to-day because their companies rely too heavily on them. The Entrepreneurial Operating System (EOS) changes that by helping leadership teams build structure and accountabilit...

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Oct. 15, 2025

EP 128: It’s a Transition, Not Just a Transaction: Inside the Seller’s Journey with Denise Logan

Most owners think selling a business is only about numbers, but knows it’s more complicated than that. Known as the “Seller Whisperer,” Denise has helped hundreds of sellers navigate the complex emotions that can affect deals. It’s not...

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Oct. 8, 2025

EP 127: The Next Generation of M&A: Trust, Tech, and the Human Side of Exits

Most professionals in the M&A space have been closing deals for decades. But being young doesn’t mean you can’t bring value to the table. , founder of , has built a reputation as one of the younger voices in the industry. He has helped...

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Oct. 1, 2025

EP 126: The Late-Stage Entrepreneur: Gary Hentschel on Lessons on Risk, Value, and Second Acts

Most buyers slow down in their sixties. But not . He’s out buying companies, doubling their value, and selling them again. As a partner at and CEO at , Gary brings decades of experience as a banker, entrepreneur, and operator. In this...

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Sept. 24, 2025

EP 125: How Circle City Capital Group Turns Overlooked Businesses Into Thriving Investments

What really makes a business attractive to buyers? Buyers weigh more than just financials. They consider risk, operations, and whether the business can run without you. Colin King and Joe Van Deman , Principals at Circle City...

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Sept. 17, 2025

EP 124: Inside the Broker’s Engine Room: George Wellmer on the Future of Business Sales

Most people think selling a business is just like selling a house. That’s where they’re wrong. , founder of , clarifies the misconceptions sellers have about brokers and the deal process. George explains how technology and AI are simplifying...

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Sept. 10, 2025

EP 123: Beyond Selling: The Case for Half-Retirement with Jim Muehlhausen

Selling your business doesn’t always deliver the financial security or fulfillment you expect. So what if there was another option? Jim Muehlhausen , founder of Half-Retire , has worked with thousands of owners facing this ex...

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Sept. 3, 2025

EP 122: Will the Silver Tsunami Ever Come?

For years, we’ve been told that retiring business owners would flood the market with companies for sale. The truth is that most of them are holding on longer and for good reason. In this episode, Ed Mysogland shares market da...

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May 15, 2024

EP 121: Q2 2024 Deal Stats Report

In this episode, Ed Mysogland shares key insights from the latest quarterly Deal Stats report on business valuation trends. He discusses how EBITDA multiples have returned to typical levels after fluctuating during the pandemic. Ed also analyzes...

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May 8, 2024

EP 120: Business Valuation Calculator Reviews

Join Ed Mysogland in a deep dive into the world of online business valuation calculators. Unravel the complexities and limitations of these tools as Mysogland discusses the challenges of applying market data to private companies and highlights the...

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About the Host

Ed Mysogland

For the last 31 years, Ed has dedicated his career to serving small business owners. He is the managing partner of one of the Midwest's largest and most successful business brokerages, having completed over 2,200 deals. He is a certified business appraiser specializing in market pricing for maximum value as well as designated in equipment appraisal. Finally, he is a Certified Exit Planning Advisor and Certified Value Builder to aid in presale exit services.