Defenders of Business Value

Defenders of Business Value

The Defenders of Business Value Podcast combines over 30 years of business valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Recent

Nov. 26, 2025

EP 134: How Small Hustles Create Big Outcomes with Hunter Beale

Entrepreneurship isn’t just for adults, and is proof that it’s never too early to start. Hunter is the Executive Director of , a fast-growing movement that helps students across Indiana build real businesses and learn through hands-on experience....
Nov. 19, 2025

EP 133: The Story That Sells Your Business with Charlie Stanton

In a business appraisal, the numbers will always matter — but how they’re communicated can have just as much impact on value. Charlie Stanton , CFA and founder of Stanton Valuation Advisors , believes every valuation tells a ...
Nov. 12, 2025

EP 132: Why Franchises Sell (and Independents Don’t): Lessons from Inside Neighborly

More entrepreneurs are turning to franchises, and it’s easy to see why. With proven systems, recognizable brands, and built-in support, franchises make both ownership and resale less risky. Alyssa Hernandez , Vice President o...
Nov. 5, 2025

EP 131: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama

Managing a business is tough enough on its own. But add family dynamics in the mix, and things get even more challenging. As a strategic advisor at The Family Business Consulting Group , Amy Wirtz shares her expertise on navi...
Oct. 29, 2025

EP 130: Shift-N-Gears: From Stuck to Scalable with Acquisition Thinking with Della Kirkman

You don't have to build your own business from scratch to be an entrepreneur. You can buy one instead. Della Kirkman , CPA and founder of Shift-N-Gears , is on a mission to help 10,000 women become business owners through acq...
Oct. 22, 2025

EP 129: How EOS Builds a More Sellable Business with Ashley Walters

Many business owners still feel trapped in the day-to-day because their companies rely too heavily on them. The Entrepreneurial Operating System (EOS) changes that by helping leadership teams build structure and accountabilit...
Oct. 15, 2025

EP 128: It’s a Transition, Not Just a Transaction: Inside the Seller’s Journey with Denise Logan

Most owners think selling a business is only about numbers, but knows it’s more complicated than that. Known as the “Seller Whisperer,” Denise has helped hundreds of sellers navigate the complex emotions that can affect deals. It’s not...
Oct. 8, 2025

EP 127: The Next Generation of M&A: Trust, Tech, and the Human Side of Exits

Most professionals in the M&A space have been closing deals for decades. But being young doesn’t mean you can’t bring value to the table. , founder of , has built a reputation as one of the younger voices in the industry. He has helped...
Oct. 1, 2025

EP 126: The Late-Stage Entrepreneur: Gary Hentschel on Lessons on Risk, Value, and Second Acts

Most buyers slow down in their sixties. But not . He’s out buying companies, doubling their value, and selling them again. As a partner at and CEO at , Gary brings decades of experience as a banker, entrepreneur, and operator. In this...
Sept. 24, 2025

EP 125: How Circle City Capital Group Turns Overlooked Businesses Into Thriving Investments

What really makes a business attractive to buyers? Buyers weigh more than just financials. They consider risk, operations, and whether the business can run without you. Colin King and Joe Van Deman , Principals at Circle City...

About the Host

Ed Mysogland Profile Photo

Ed Mysogland

For the last 31 years, Ed has dedicated his career to serving small business owners. He is the managing partner of one of the Midwest's largest and most successful business brokerages, having completed over 2,200 deals. He is a certified business appraiser specializing in market pricing for maximum value as well as designated in equipment appraisal. Finally, he is a Certified Exit Planning Advisor and Certified Value Builder to aid in presale exit services.